DRIVING HIGH-VALUE ENTERPRISE DEALS FOR A TECH CONSULTING FIRM
DRIVING HIGH-VALUE ENTERPRISE DEALS FOR A TECH CONSULTING FIRM
- Background
- Problem
- Solutions
- Accomplishments
A mid-sized digital transformation and SAP modernization firm serving BFSI, Healthcare, Manufacturing, and Retail enterprises.
Wanted to strengthen enterprise GTM for modernization and AI-led projects.
Lacked predictable lead flow and repeatable outreach mechanisms.
Needed better positioning to resonate with CIOs, CTOs, and program leaders.
Long and inconsistent sales cycles with low engagement from enterprise decision-makers.
No defined ICP, resulting in scattered outreach and weak targeting.
Messaging failed to differentiate from other transformation service providers.
Limited visibility into lead quality, engagement levels, and funnel progression.
- Created a sharp ICP across BFSI, Manufacturing, Healthcare, Retail, and Smart Cities.
- Developed UVP pillars around AI productivity, modernization acceleration, cloud readiness, and vertical depth.
- Launched personalized Email + LinkedIn ABM campaigns for CIOs, CTOs, IT Directors, and Program Heads.
- Built performance dashboards for real-time KPIs, engagement scoring, and weekly optimization.
Generated a consistent flow of enterprise conversations across priority sectors.
Reduced sales cycle duration by 25% through sharper ICP targeting.
Improved MQL → SQL conversion through structured qualification.
Strengthened market positioning as a modernization-first consulting partner.
