DRIVING ENTERPRISE PIPELINE GROWTH FOR AN RPO PARTNER
DRIVING ENTERPRISE PIPELINE GROWTH FOR AN RPO PARTNER
- Background
- Problem
- Solutions
- Accomplishments
A recruitment and talent solutions partner offering end-to-end RPO services, sourcing, onboarding, and payroll management.
Strong presence across BFSI, IT, and Manufacturing sectors.
Wanted to scale enterprise recruitment mandates and strengthen positioning as a strategic RPO partner.
Sought to build predictable hiring pipelines through structured ABM-driven outreach.
Unstructured client targeting with inconsistent follow-up processes.
Limited differentiation from transactional staffing vendors.
Lack of insight-driven qualification and analytics-based campaign monitoring.
Difficulty engaging CHROs, Talent Heads, and HR Directors with relevant value propositions.
- Defined detailed ICPs for enterprises with 500+ employees across six industries.
- Developed persona-based messaging for CHROs, Talent Leaders, and HR Directors.
- Executed LinkedIn and Email campaigns supported by targeted case studies.
- Implemented CRM workflows for BANT-based qualification and systematic follow-up tracking.
Built a qualified sales pipeline of 100+ enterprise accounts.
Increased engagement rate by 40% across targeted HR personas.
Established a predictable client acquisition model delivering measurable ROI.
Strengthened brand perception as a strategic, insight-driven RPO partner.
