DRIVING GROWTH FOR A REAL ESTATE CRM PRODUCT COMPANY
ACCELERATING LEAD FLOW AND IMPROVING DEMO-TO-CONVERSION THROUGH ABM
- Background
- Problem
- Solutions
- Accomplishments
A Bangalore-based real estate CRM company with 250+ clients and a ₹5 Cr turnover within two years.
Wanted to amplify product marketing and expand its client base across real estate professionals.
Sought consistent lead flow aligned to the ICP with a monthly target of 4,000–5,000 leads.
Needed structured outreach across email, LinkedIn, and cold-calling channels.
Inconsistent and unpredictable lead generation across priority real estate segments.
Limited content assets and messaging frameworks to drive awareness and demo requests.
Inefficient campaign execution with low engagement in first-level discussions and demos.
Weak follow-up processes resulting in a low demo-to-conversion ratio.
- Built a targeted lead generation engine aligned with clearly defined ICP criteria.
- Executed multi-channel campaigns across email, LinkedIn, and outbound calling.
- Designed and produced campaign content to strengthen awareness and product recall.
- Implemented structured follow-up workflows to drive demos and post-demo conversions.
Achieved consistent, predictable lead generation month-over-month.
Improved demo-to-conversion ratio through targeted messaging and better follow-ups.
Significantly increased engagement across first-level calls and demo participation.
Expanded brand visibility and strengthened positioning in the real estate technology sector.
