BUILDING A GLOBAL ENTERPRISE PIPELINE FOR AN E-COMMERCE TECH FIRM

[ EXPANDING ACROSS US, UK & GCC ]

A fast-growing E-commerce Tech firm delivering custom platforms, marketplace solutions, integrations, analytics, and performance engineering for global brands.
The founders wanted to expand their presence in the US, UK, and GCC markets, targeting mid-market and enterprise retail, consumer goods, beauty, electronics, and lifestyle brands.
Despite strong delivery capabilities, the company lacked visibility among CTOs, Digital Leaders, and Product Heads in international markets.
They needed a predictable system for generating enterprise conversations and high-value project opportunities.

Lead flow was inconsistent due to unstructured outreach and unclear market prioritization.
The company lacked a clearly defined customer profile, resulting in conversations with low-fit or non-decision-making buyers.
Messaging was too generic and failed to communicate the firm’s technical depth or global execution capability.
There was no centralized process to identify high-potential accounts, evaluate intent, or nurture them consistently.

Built a focused Ideal Customer Profile covering brands with $20M–$500M revenue across the US, UK, and GCC markets.
Created clear positioning and messaging for key decision-makers including CTOs, VP Digital, Product Heads, and E-commerce Directors.
Identified and segmented 200 high-potential accounts, then shortlisted 60–80 high-intent firms based on technology maturity, funding, expansion plans, and digital complexity.
Executed a multi-channel outreach engine supported by tailored content assets, value-driven communication, and strategic workshop-led engagement.

Opened 41 qualified conversations with senior global decision-makers over a 6+ month period.
Conducted 7 technical discovery workshops with enterprise brands across US, UK, and GCC.
Generated 17 enterprise proposals and influenced 11 high-value deals ($150K–$500K per engagement).
Improved win rates and brand credibility through consistent positioning, targeted communication, and structured qualification—leading to multi-year technology partnerships.