ACCELERATING GROWTH FOR A TECHNOLOGY STARTUP
BUILDING GTM, AUTOMATION, AND ANALYTICS FOUNDATIONS FOR SCALE
- Background
- Problem
- Solutions
- Accomplishments
A technology startup in its early growth phase needing scalable systems for marketing, sales, and product execution.
Faced challenges in aligning product roadmap with market needs and customer onboarding workflows.
Wanted to implement structured GTM processes for predictable lead flow and engagement.
Sought foundational systems to support long-term scalability and operational efficiency.
Undefined go-to-market strategy leading to inconsistent brand communication and weak positioning.
Limited customer insights and lack of a structured onboarding journey.
Absence of marketing automation, resulting in manual processes and inefficiency.
No analytics framework to track performance, conversions, or campaign ROI.
- Developed a comprehensive GTM plan integrating ABM, content funnels, and persona targeting.
- Implemented a CRM system to track leads, automate outreach, and enable pipeline visibility.
- Designed performance dashboards to measure campaign effectiveness and optimize conversion paths.
- Strengthened onboarding and customer lifecycle workflows for smoother experience and retention.
Gained clear visibility into lead lifecycle and customer behavior.
Improved conversion rates by 25% through structured GTM and CRM workflows.
Reduced customer acquisition cost by 18% using targeted and automated campaigns.
Established scalable operational foundations to support continued growth.
