BUILDING A QUALIFIED PIPELINE FOR AN IT MANPOWER SERVICES COMPANY
DRIVING ENTERPRISE VISIBILITY AND CONVERSIONS THROUGH TARGETED ABM
- Background
- Problem
- Solutions
- Accomplishments
A Coimbatore-based company offering IT manpower resources and technology services across India and the US.
Provided cloud solutions, RFID/barcode systems, web/app development, eCommerce solutions, and analytics services.
Wanted to increase brand visibility and strengthen digital engagement across priority markets.
Needed a structured approach to generate consistent, high-quality enterprise leads.
Weak market presence due to inconsistent content and outdated brand communication.
Difficulty defining the Ideal Customer Profile (ICP), resulting in poor-quality leads.
Lack of data-backed outreach strategies, campaign tracking, and performance measurement.
Limited conversion workflow, affecting the transition from leads to qualified opportunities.
- Created refined ICP profiles based on demographic and psychographic attributes for India and US markets.
- Designed high-quality content aligned to brand identity with consistent messaging across platforms.
- Introduced strategic social media management and analytics-based performance tracking.
- Executed targeted acquisition campaigns via email, LinkedIn outreach, cold outreach, and partner networks.
Generated 8 qualified leads in one quarter from targeted outreach.
Successfully closed 2 high-potential deals from the refined pipeline.
Increased brand visibility and engagement across digital channels.
Strengthened market positioning with a predictable, insight-driven ABM engine.
