DRIVING DIGITAL GROWTH FOR A MULTI-SPECIALTY HOSPITAL
INCREASING FOOTFALL AND BRAND TRUST THROUGH FULL-FUNNEL HEALTHCARE MARKETING
- Background
- Problem
- Solutions
- Accomplishments
A leading multi-specialty hospital in Gujarat seeking to expand its patient footfall and strengthen brand visibility.
Operates across a wide catchment area with strong clinical capabilities but limited digital presence.
Wanted to build trust among local communities and become the preferred choice for key specialties.
Required a scalable, structured marketing engine to improve inquiries, OPD walk-ins, and corporate partnerships.
Low digital visibility leading to inconsistent patient inquiries and weak OPD/IPD conversion.
Limited brand recall in the local 15–20 km radius despite strong medical infrastructure.
Absence of structured systems for SEO, social media engagement, and local awareness.
No automated follow-up, retention, or referral mechanism, leading to leakage of patient leads.
- Implemented a full-funnel marketing strategy including Google Ads, Meta Ads, YouTube promotions, and WhatsApp automation.
- Strengthened SEO, improved Google Business Profile ranking, and built educational content for patient trust.
- Launched consistent social media storytelling (doctor videos, patient success stories, specialty campaigns).
- Introduced CRM workflows, chatbot follow-ups, and targeted WhatsApp engagement for faster conversions.
Achieved a 37% increase in OPD walk-ins and patient inquiries within the first 90 days through targeted digital and local outreach.
Increased digital reach by 3–5×, leading to higher visibility across Google Search, Maps, Meta, and YouTube.
Improved lead conversion by 25% through WhatsApp automation, CRM workflows, and structured follow-up systems.
Executed 6+ community health camps and awareness drives over three months, strengthening trust and expanding catchment presence.
