DRIVING GROWTH FOR A LOGISTICS PRODUCT PLATFORM
OPTIMIZING CUSTOMER ACQUISITION AND PRODUCT OPERATIONS THROUGH ABM
- Background
- Problem
- Solutions
- Accomplishments
A Dubai-based digital logistics procurement platform connecting supply-chain stakeholders across the ecosystem.
Aimed to improve client acquisition and strengthen revenue consistency.
Needed to streamline product development workflows and eliminate operational silos.
Wanted a modern GTM engine with clear customer profiling and onboarding processes.
Poor customer profiling resulted in low-quality leads and weak revenue generation.
Unstructured product development with no roadmap, QA, or feature tracking.
Inefficient processes and lack of standardized documentation hampered communication.
No targeted marketing or CRM workflows to generate and qualify demand.
- Enhanced customer profiling, segmentation, and onboarding to improve acquisition quality.
- Implemented targeted marketing campaigns and CRM systems to drive qualified pipeline.
- Developed structured product architecture with clear feature-tracking mechanisms.
- Introduced standardized workflows and centralized documentation through PM tools.
Achieved 80% revenue increase through improved new-client acquisition.
Delivered 100% uplift in operational efficiency across technology and process workflows.
Strengthened platform reliability and roadmap execution with structured product operations.
Improved customer engagement and reduced cycle friction across the logistics ecosystem.
