ENGINEERING GROWTH MOMENTUM FOR A HIGH-VALUE SERVICES STARTUP
FROM FOUNDER-DRIVEN OUTREACH TO A SCALABLE, ACCOUNT-BASED PIPELINE
- Background
- Problem
- Solutions
- Accomplishments
Two friends with deep corporate experience left their roles to build a specialist services venture rooted in premium brand work.
They provided high-value B2B solutions but lacked a structured GTM engine.
Their early success came from hands-on projects with premium consumer/auto clients, but scaling into corporate markets required stronger systems.
They needed predictable demand without burning resources.
Inconsistent leads and no defined funnel to target enterprise buyers.
Limited brand presence; the market saw them as “small,” not “specialized.”
Time-consuming founder-led outreach with low conversion.
No differentiation or ABM-led positioning to attract decision-makers.
- Designed a structured ABM model focused on ICP clarity, priority accounts, and multi-channel outreach.
- Built storytelling assets rooted in past premium brand work to strengthen trust.
- Introduced a monthly demand-generation calendar for predictability.
- Improved founder visibility through strategic LinkedIn and email campaigns.
Built a 60-day pipeline of 9 qualified B2B opportunities.
Improved conversion rates by closing 7 corporate clients in 150 days.
Established strong brand credibility with case-based communication.
Reduced founder dependency by operationalizing outreach systems.
