TRANSFORMING CX SALES WITH DATA-DRIVEN ABM
ACCELERATING CX DEALS THROUGH TARGETED DECISION-MAKER ENGAGEMENT
- Background
- Problem
- Solutions
- Accomplishments
The company had strong global CX delivery capabilities but lacked a structured, ICP-driven marketing engine to consistently reach enterprise decision-makers across regions.
Traditional outbound efforts were fragmented, generic, and produced low engagement, limiting penetration into BFSI, SaaS, FinTech, and E-commerce accounts.
To accelerate CX deal flow, the organization needed a data-driven ABM model that could identify high-value accounts, personalize outreach, and build qualified multi-geo pipelines.
Inconsistent lead generation and low conversion ratio across geographies
Limited brand visibility in BFSI and FinTech segments
Absence of ICP-driven targeting and weak multi-channel presence
- Defined Ideal Customer Profiles (ICP) across six key geographies and sectors
- Built value propositions around compliance-led collections, 24×7 multilingual support, and scalability
- Executed targeted ABM campaigns across email, LinkedIn, and retargeting ads
- Implemented analytics dashboards for performance tracking and optimization
Built a qualified enterprise pipeline across six global regions with significantly higher decision-maker engagement (+45%).
Established strong market visibility and credibility across priority sectors including BFSI, SaaS, and FinTech.
